CEO & Founder

began his journey as a US Marine, later becoming a top personal trainer and nutrition expert in New York City. With multiple certifications and a passion for fitness, Jonathan is dedicated to transforming lives.

Co-Founder

is a former pro basketball player and Certified Health Optimization Specialist. With a background in Marketing and international sports experience, Devone's mission is to help others train smarter and maximize their health.

COO & GM

Larry Lioi is not only our ADVISOR and MENTOR, but he is a Biomechanics Specialist, Strength Coach, Fitness Chef, and Business Development professional with over 25 years of experience. As the founder of LIOI Systems, Larry is driven by a mission to help people and businesses thrive through innovative solutions. He is a dedicated family man, passionate about living a healthy lifestyle, and loves creating products and services that make life better for others. From fitness coaching to developing healthier living strategies, Larry works tirelessly as if he's doing it for his own family.

His extensive certifications include Biomechanics Specialist, Personal Trainer, Lifestyle & Weight Management Specialist, Fitness Nutrition Coach, Fitness Chef, Sports Nutrition Specialist, Sports Injury Specialist, Kids Nutrition Specialist, and expertise in Google Data Analytics and Digital Marketing.

Chief Human Resources Officer

Resourceful and Tactful Human Resources Leader and influential Business Partner, awarded as a team player for most likely to brighten the workplace. Highly effective in partnering with business leaders to implement and oversee programs that focus human resources on alignment with corporate goals. Strong communicator and results-oriented project manager accomplished in providing effective direction to executives and managers in an evolving and fast-paced business environments.

Specialties: Employee Relations, Talent Acquisition, Change Management/Succession Planning, Performance Management, Recruiting, New Hire On-boarding/Off-boarding, Employee retention and Labor Relations.